The Background
Twenty-five years of communications that had to be right.
Healthcare doesn't forgive vague messaging. For nearly three decades, I worked inside one of Florida's largest not-for-profit health systems — helping manage communications across $6+ billion in assets, nine counties, and audiences that included physicians, patients, executives, and the general public, all at the same time.
Every word had to be accurate. Every message had to be trusted. Every campaign had to work — not because the budget was big, but because the stakes were real. That standard doesn't leave you when you change industries. It just changes what you apply it to.
When I left healthcare communications and opened Meem's Fudge Shoppe in downtown Mount Dora, I brought all of that with me — and immediately ran headfirst into the same problem every small business owner faces: social media is relentless, confusing, and time-consuming, and nobody teaches you how to do it well.
My partner Joe built the MyBIZm system to help me figure it out. Once I did, I realized I wasn't the only one who needed this. Built, Posted & Placed was born from that — from wanting to help other small business owners post effectively, efficiently, and with confidence, without needing a marketing degree to do it.
25+
Years in Strategic Communications
Inside one of Florida's largest not-for-profit health systems — managing messaging that physicians, patients, and executives all had to trust.
$6B+
In Assets Under Communications
Nine-county reach. Multiple audiences. One standard: the message has to be right.
2
Graduate Degrees
An MBA and a Master's in Marketing — brought to bear on the shop on the corner that deserves to be seen.
